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Do you think about your perfume scent?

Is perfume really all it’s cracked up to be? Our senses are so important to our day-to-day decisions, emotions, and memories that they can sometimes be overlooked and not taken into consideration. Our sense of smell is always overlooked – maybe that classic horror should have been: see no evil, hear no evil and smell no evil?

For the guys reading this post, men’s cologne can be just as chemical ridden, so yes this applies to you too. I don’t know about other women, but for me when I can smell a guy when he walks past or a few feet away, it either makes me want to gag from his overpowering his synthetic chemical scent or he smells like a pharaoh – want to smell like a pharaoh?

The Perfume Perception – why branding works on you!

Lets face it. We all have our favourites and I find many of my friends associate the scent with a brand or celebrity, hell some perfumes have nailed their branding to even make the perfume seem like a real person, as the other day my friend said “It’s Lola by MJ” referring to the Marc Jacobs Lola perfume. Yes branding plays such a big role in your perception that we have forgotten to ask – what that hay is it made from?

Consumer perfumes are big business with a booming £15 billion per annum industry, in which the majority of the cost goes towards marketing, packaging and advertising (but you already knew that). I used to be sucked into the image of what the perfume represented, I would never wear some unheard of brand. I have even studied marketing at Uni and  know the tricks advertisers use to entice us into buying more than just the product, yet I still got suckered in.

The Perfume Natural Scent isn’t so Natural

Today the commercial perfumes are not coming from flowers in the garden, but are instead created in a lab from synthetic molecules, with extensive brand testing and costs of manufacturing taken into consideration. In 1876, the use of synthetic scents revolutionised the world of perfumery as scents could hang around longer.  It was easier to produce larger quantities for a fraction of the cost.

The Perfume Side Effects

I stopped using mainstream perfumes quite a while ago, not just because I found out what was in it but also because I read about the cost on animals from animal testing to make it safe to ingredients like “Castoreum” a leathery emission from the genital scent sacs of the castor beaver.” The beavers “are usually trapped and killed” for this substance. The castoreum and fur trades had a devastating effect on European Beavers, which were “hunted to near extinction.”

perfume beaverI always got a spout of wheeziness/asthma straight after spraying it,  or smelling it on someone else. At the time I didn’t care as I was sucked into the belief it was the only way to smell nice. Since then I do care more about what I put on my skin as it is our biggest organ, it absorbs everything we put on it and chemicals in fragrances is not something I want in my body causing havoc.

There is so much information out there about how common fragrance allergies can cause sneezing, a runny nose, watery eyes and even headaches. Also note not all chemicals have to be disclosed as 95% of the chemicals in fragrances are synthetic compounds derived from petroleum. Check out this  The hidden chemicals

“Experts theorize that one reason fragrance allergies appear to be increasing is that fragrances themselves have become such a prominent part of our world. According to the AAD, some 5,000 different fragrances — and countless other fragrance combinations — are used in products today. And they can be a powerful, toxic brew.” ~ WEB MD

So what is the solution?

I know you still want to smell nice and it’s not all doom and gloom, because not only can you smell nice but you can also enhance your natural scent. At first I switched organic roll on perfumes made with all natural ingredients and essential oils I absolutely loved them and they were a good transition. Not only are they a fraction of the cost of popular high street perfume brands, they are also compact enough to fit in your bag, and can be tailored to help to increase your mood, productivity, concentration and smell divine!

I then I have learnt more about essential oils, how to use them and create my own blends, so now I make my own perfumes. Not only do essential oils smell good, but they can have a profound effect on your health (checkout my blogs on essential oils here). When I feel headache coming on I always add lemon oil  (Lemons are Limitless) to my oil burner and within a few minutes it’s gone and I feel refreshed. Depending on the essential oil combo you choose, you can not only feel good but as they bypass the blood brain barrier they can help to heal you and change your mood. I also like it when someone asks me what scent I have on and I can tell them the actual scents like; jasmine, mandarin and grapefruit, rather than synthetic compounds that give me chronic poisoning that are named after someone I don’t know. So are you going to give a different kind of perfume a try?

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